by Rich Benvin | Jun 11, 2019 | Performance, Sports
New Evidence for Ice and Cryotherapy in Sport Cryotherapy is one of my favorite topics in sports science and sports medicine, and I’ve monitored updates in the scientific research for a long time. After reading nearly 400 studies on thermotherapy and examining all of...
by Rich Benvin | Feb 18, 2019 | Injury Treatment, Sports
Sports Injuries and the Aging Athlete Age and Sports Injuries Another important issue for older athletes is that of injury. Statistically, older athletes are much more likely to injure themselves than younger athletes who are doing the same sport. On the positive...
by Rich Benvin | Mar 15, 2018 | Business, Olympics, Sports
The Athlete as a Social Media Marketing Product Athletes have always been one of the most direct ways to reach consumers. Sport arouses passions, is a source of health, sacrifice, commitment, positivism and, taken to the elite level, develops the fan phenomenon that...
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