The Athlete as a Social Media Marketing Product

Athletes have always been one of the most direct ways to reach consumers. Sport arouses passions, is a source of health, sacrifice, commitment, positivism and, taken to the elite level, develops the fan phenomenon that has few competitors in other sectors of society…

Social networks are, in many cases, a good tool for avoiding costly market research. They are the shortest, fastest and most direct way to reach your audience through a person who, in that specific community, has more credibility than anyone. The athlete ‘delivers’ to their sponsor a consumer base of millions of people who every day are interested in what they do, what they feel, what they consume…

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Are Athletes the Key to Changing Healthcare?

As Dr. John Scaringe found out through personal experience, professional sports associations may have the clout needed to change the way we look at modern day healthcare…

 

For Athletes Post Career Health Care Is No Game

Unpredictable career length and chronic injuries mean that planning for healthcare costs should be a vital component of every pro athlete’s retirement plan…

Indeed, many pro athletes find themselves retired in their 30s, and still dealing with chronic, sports-related injuries—and the costs…

Stories of athletes going from rags to riches—then back—are all too common, and unexpected healthcare costs can be a big contributor. But with the right planning, it’s possible to change the narrative…

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5 Most Affordable PhD in Sports Management Online Programs 2018

Earning an online PhD in sports management could pitch you leadership skills for hitting a home-run into executive-level jobs in North America’s $75.7 billion sports market.

Doctoral programs are increasingly using Internet-based platforms to train sports administrators at the highest level. Sports management PhD online degrees help creative, team-playing leaders score competitive advantages for business and academia positions with 24/7 course flexibility…

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How Olympic Athletes Make a Living

We all know that famous professional athletes can make a great deal of money – sometimes more, even if they’re retired. For example, Michael Jordan, over ten years retired, made $90M in 2013 — possibly more than all of the athletes in the Sochi 2014 Winter Olympics combined — and more than every other active professional athlete individually.

Everyone, that is, except for boxer and former Olympian Floyd Mayweather — who earned at least an estimated $80M, possibly more, in just one fight (against Saul “Canelo” Alvarez) alone in 2013. He also fought Robert “The Ghost” Guerrero in 2013, earning at least $32M (guaranteed) for that fight, excluding pay-per-view fees…

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How Kids’ Sports Became a $15 Billion Industry

The cost for parents is steep. At the high end, families can spend more than 10% of their income on registration fees, travel, camps and equipment. Joe Erace, who owns a salon and spas in New Jersey and Pennsylvania, says Joey’s budding baseball career has cost north of $30,000.

A volleyball dad from upstate New York spent $20,000 one year on his daughter’s club team, including plenty on gas: up to four nights a week she commuted 2½ hours round-trip for practice, not getting home until 11:30 p.m. That pales beside one Springfield, Mo., mom, who this summer regularly made a seven-hour round-trip journey to ferry her 10- and 11-year-old sons to travel basketball practice. Others hand their children over entirely…

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